Service-oriented

Business-led

Pragmatic

Pragmatic

Inventive

Resourceful

Methodologies and Experience

Quantitative

Using insight to understand market response

Integration of different techniques to reach different audiences.

  • Telephone, In-street, In-home, Hall Testing, Mail
  • Web-based / Online
  • Pre and post

We offer advanced statistical techniques including max-diff, discrete based conjoint, latent class segmentation, drivers analysis and brand mapping.

Qualitative

Using creative techniques to understand emotional response

All types of depth interviews and group discussions.

  • Standard; Extended; Reconvened
  • Mini; Maxi; Panels
  • Family depths, Triads and
    friendship pairs

Accompanied and observed activities (e.g. shopping & surfing).
Pre and post tasking, written, oral and online diaries.

Experience with wide range of audiences

  • Consumers from Tweenies to Greys
  • Business Decision Makers including C-level
  • Opinion Formers